The schedule comes from the approved scope, not from one universal duration for every MVP.
Declared estimate · in the proposal — scope timing set after the thesis and dependencies are bounded
STARTUPS & MVP · ZERO TO ONE
For founders who want to put their idea to the test: we build functional, practical and beautiful MVPs, with a clear process from thesis to real-world test.
Tell us about your projectBEFORE THE CODE
Polishing a product before demand has been tested increases cost and inertia. We define the thesis, what could disprove it and the smallest scope needed to observe real signals.
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thesis to make observable, with criteria that may support it, weaken it or point to another test
a real product,notan eternal prototype
Timing depends on the approved scope. The delivery must support a real test and a decision: continue, correct or change course.
WHAT YOU GET
We design the smallest version capable of testing the agreed thesis: focused in function and considered enough to be used and assessed.
Interface, interactions and details finished like a real product: an MVP only gets a fair test if people actually want to use it.
When signals do not support the hypothesis, we separate what to retain, what to change and what should be tested next. Data informs the decision; context and accountability remain human.
We size the architecture to the observable scenario and document limits, dependencies and the steps that a later expansion would require.
THE JOURNEY
define what must be true before expanding the investment
You get: A map of assumptions, available evidence, gaps and the first tests to approve
build the smallest scope useful for a real test
You get: A working, documented MVP with a schedule based on the approved scope
read data and feedback in context
You get: Reviews of the available signals: what to retain, what to correct and what needs testing next
THE NEXT STEP
Free · Reply within one business day · No commitment
The schedule comes from the approved scope, not from one universal duration for every MVP.
Declared estimate · in the proposal — scope timing set after the thesis and dependencies are bounded
If the thesis lacks enough evidence, we say so in the free first conversation before proposing development.
Method commitment · every project — 1 thesis check before we write any code
STRAIGHT TALK
It is a useful stage for clarifying the thesis, audience, alternatives and first scope. We do not call an idea validated without evidence; the first conversation identifies what needs testing before development.
It depends on the thesis to test: together we define the smallest scope that genuinely tests it. The first conversation is free, we reply within one business day and prepare an itemised quote afterwards.
Tell us the idea, the evidence available and the main constraint. We outline what needs testing before proposing development.
Tell us about your projectReply within one business day · First conversation free · No commercial obligation